Services: Media Spokesperson Coaching

  • Media Spokesperson Coaching

    Telling Your Story to the Media… with confidence, control, conviction, credibility. These are the keys to telling your story to reporters.

    Over the years, we have prepared thousands of senior public servants and private sector executives to face the glare of media scrutiny with confidence and poise. We share our own experiences as journalists to help you become a better, more effective storyteller.

    Our group and individual workshops offer a blend of practical theory and on-camera interviews. Participants learn the basics of interacting with reporters, including: controlling the interview; the various Dos and Don’ts; reporters’ traps and spokesperson tools; and landing the takeaway. Then, they put it all into practice in a series of video recorded interviews.

    Each workshop is tailored to clients’ current issues with role-playing exercises based on realistic, real-time scenarios. The sessions are research-based, issue/event-specific, interactive and above all, pleasant learning experiences. Leading edge digital video, lighting and audio equipment lend a sense of realism to each session.

  • Executive Presentation and Briefing Skills
  • Preparing for Parliamentary Committees
  • Writing Effective Media Lines
  • Speech Writing and Editorial Services
  • Crisis and Risk Communications